In the wake of numerous high-profile data breaches and privacy incidents consumers are more aware and more concerned than ever about the security of their identity information and what companies are doing to keep it safe. This creates new requirements related to identity assurance, generating both challenges and opportunities for businesses. Ultimately, there is a strong need for bi-directional trust between consumers and businesses: consumers must trust that businesses will protect them, and businesses must trust that they’re dealing with legitimate consumers.
For this study, 1,024 responses were collected through an online survey between March 7, 2018, and March 23, 2018. Survey respondents are representative of the online U.S. population 18 and older (around 224 million people). The respondent panel was provided by research firm Qualtrics, and consultation was provided by Futurion.