Getting Personal: The Role of Identity Verification in Customer Personalization Programs

Banks and credit unions need a way to rise above the noise and connect with account holders on a personal level.

Financial institutions find themselves in an increasingly crowded marketplace. That's why companies must foster personalized digital experiences. A robust identity verification process is an essential piece of the personalization process.

Relying on key findings from the 4th Consumer Survey, this whitepaper identifies ways institutions can create secure digital experiences that don't create friction.

Reading through this impactful information, you'll learn:

  • Why the first step to personalization is a successful identity verification program
  • How the collection of PII is essential to personalization
  • How collecting PII impacts consumer willingness to share additional information across the user journey
  • How ID verification impacts a consumer's preference for financial institutions

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